YouTube is officially allowing its American users to stream thousands of free, ad-supported episodes of popular TV shows for the first time.
In an announcement, YouTube is unveiling episodes from shows like Hell’s Kitchen and Unsolved Mysteries.
To enhance the viewing experience, we’re unveiling brand new streamlined navigation and immersive banner art. The rich visuals and new menus will help you more easily find your favorite TV shows from the comfort of the couchYouTube TEAM.
The platform is tapping into the binge-watching culture that many streaming platforms like Netflix rely on to gain popularity.
YouTube is actively exploring ways to compete with other platforms on content.
Whether this will expand beyond US in not known.