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Rihanna – the founder of Fenty Beauty and Fenty Skin brands announced in a glammed-up Instagram post that, beginning May 27, Fenty Beauty and Fenty Skin products will be available in select African countries; Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, and Zimbabwe and that it’s “just the beginning”.
“I am a proud Bajan who also feels a close connection to Africa, and its people,” Rihanna said in a press release. “I’ve had the pleasure, and the privilege, to spend time on the continent and those experiences never leave you. Now, being able to bring Fenty Beauty and Fenty Skin to eight African countries and then hopefully more in the future — means so much to me.”
Rihanna
Rihanna has long been an advocate for diversity, inclusion, and representation.
The Barbados native set Fenty beauty on the market back in 2017.
This means that consumers can shop the brand’s entire skin care and makeup catalog from bestsellers to newest launches at select stores both in-person and online.