IMAGE – Amazon
You can now virtually try on digital versions of shoes before you buy them on Amazon.
The online retailer has announced the launch of its “Virtual Try-On for Shoes” feature, an augmented reality shopping tool.
Shoppers can tap the “virtual try-on” button on a footwear product and then aim their smartphone camera at their feet. A pair of virtual shoes then appears on their screen.
Customers are also able to change the shoes’ color options to see what it would look like.
This feature is currently only available for iOS users in the United States and Canada on the Amazon shopping app.
Zara , Nike and L’Oréal have also experimented with similar augmented reality features.