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Senegalese-born TikTok sensation Khaby Lame has partnered with BOSS to create a limited-edition capsule collection.
Khaby Lame was cast in last year’s Russel Athletic x BOSS fashion show, and as a spokesmodel for the brand’s global relaunch. For the second time, he joins BOSS and is now creating clothing with the brand and has chosen to focus on a small run of items that include a varsity jacket, hoodie and T-shirt.
Comprised of an all-black color palette, each item bears a “signature Khaby logo” along with leather detailing. The collection also features an exclusive doll made in Lame’s likeness – in the form of a plush toy.
I made videos on YouTube as a child, but only my father and uncle watched them. And it was with TikTok that I realized that I had found the ideal platform for me to upload my self-deprecating and comic videos. I like to entertain people with my irony, but it’s just a tool to do what I’m really interested in – encouraging those who follow me to fight to achieve their goals”, Khaby has said in a statement.
Chiming in on Lame becoming a brand collaborator, Miah Sullivan, Senior Vice President of Global Marketing & Brand Communications at HUGO BOSS has said,
The BOSS x Khaby partnership has proven to bring new young customers into the brand and create unprecedented brand heat for BOSS. His story and accomplishments reflect the ethos of the #BeYourOwnBoss campaign, making him the perfect choice for the BOSS brand.”
Khaby has a heart so big that the whole world finds joy in it. His mission to bring joy and laughter into the world makes him a beloved cultural icon that will be celebrated for generations to come,” Sullivan added.
The collection is available Globally. HERE
