Snapchat will begin offering an optional subscription called ‘Snapchat Plus’ that unlocks exclusive and early access features this week.
It launched a paid version of the Snapchat app in the US, priced at $3.99 a month, and a few other markets.
The subscription is geared toward “the people who spend most of their time communicating with their closest friends on Snap,” the company’s SVP of Product, Jacob Andreou said.
Snapchat, had teased the subscription version, Snapchat+, earlier this month.
The most notable features include the ability to change the style of the app’s icon, see who rewatched a story, and pin one of your friends to the top of your chat history as a “BFF”, Jacob Andreou, told tech news site The Verge.
Snapchat isn’t the only social app to introduce a paid tier.
Recently both Twitter and Telegram have rolled out their own subscriptions aimed at pro users, and Discord has made money for years through its optional Nitro subscription.