Instagram walks back its recent changes

IMAGE – Claudio Schwarz/Unsplash

Following heavy criticism from Instagram users, the App is rolling back a recently released version of its app that features full-screen videos.

Instagram CEO Adam Mosseri told Casey Newton’s Platformer on Thursday that some of the changes will be phased out, but while the number of algorithmically recommended videos people see will be reduced, he says the number will rise again when the company feels the technology has improved.

I’m glad we took a risk — if we’re not failing every once in a while, we’re not thinking big enough or bold enough,’ Mosseri said.

But we definitely need to take a big step back and regroup. [When] we’ve learned a lot, then we come back with some sort of new idea or iteration. So we’re going to work through that.’

He said a few days ago that “they believed a more full-screen experience — for both photos and videos — ‘might be a more fun and engaging experience”.

Kim Kardashian and her sister Kylie Jenner also requested Adam Mosseri to rethink the video plan.