Twitter has announced that a podcast feature will be integrated into its redesigned Spaces Tab, enabling users to create and consume audio content from a wider variety of users outside their immediate network. This, according to Twitter, is a way of investing in audio creators.
Twitter’s latest design allows users to access personalized hubs that group audio content into categories like news, sports, and music, similar to how the algorithm currently works to suggest tweets for users.
The company also promises users easy access to a more personalized selection of live and recorded Spaces sessions that discuss topics most relevant to them. In addition, the new hub will feature the most popular and engaging podcasts from creators around the world.
‘Our internal research indicates that 45% of people who use Twitter in the US also listen to podcasts monthly, so we’ll automatically suggest compelling podcasts to help people easily find and listen to the topics they want to hear more about,’’ the company said in a blog post.
Twitter is piloting this feature with groups of English-speaking audiences worldwide, and they can select their podcasts preferences by rating the podcasts with a thumbs-up or thumbs-down icon.