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Netflix made it easy for users migrating to new accounts to do so, by introducing their new feature ‘Profile Transfer’. The new feature will allow users to keep the personalized recommendations, viewing history, My List, saved games, and other settings — when they start their own membership.
The streaming platform also announced the date and price of its Ad-Supported Subscription Tier launch in mid October, a plan which will include between four to five minutes of ads per hour, with 15 and 30-second commercial slots.
Now, Netflix has announced that it will start charging password-sharing fees in early 2023. The news comes as Netflix attempts to return to growth and settle investors after confirming it lost subscribers earlier in the year.
Netflix will put an additional fee on top of the user’s monthly subscription price if they share the account’s password with those who do not live in the same house.
Regions where this will be first implemented has not yet been announced. The amount charged might amount to around $3 USD (Ksh.363.45)or $4 USD (Ksh.484.60)
Users who are ‘forced’ to get their own accounts can utilize ‘Profile Transfer’ for an easier shift.
engadget reports that the streamer was able to add more than 2.4 million subscribers in its third quarter, after the global success of Monster: The Jeffrey Dahmer Story and Season Four of Stranger Things.
As discussed in previous letters, we are increasingly focused on revenue as our primary top line metric. This will become particularly important heading into 2023 as we develop new revenue streams like advertising and paid sharing, where membership is just one component of our revenue growth.
So, starting with our Q4’22 letter in January of 2023, we’ll continue to provide guidance for revenue, operating income, operating margin, net income, EPS and fully diluted shares outstanding for the following quarter, but not paid membership.
Similar to our regional membership disclosure, we’ll
continue to report our global and regional membership each quarter as part of our earnings release – NETFLIX’S Shareholders letter dated, 18th OCT, 2022
