FIFA has announced that Calm – An app for sleep, meditation and relaxation – will be the ‘Official Mindfulness and Meditation Product’ of the FIFA World Cup 2022, FIFA Women’s World Cup 2023 and FIFAe Nations Cup 2023.
Calm and FIFA join forces to bring tools to support mental health to the global football community ahead of the FIFA World Cup 2022 kick off in November.
As part of the collaboration, all players, coaches and training staff participating in both the men’s and women’s World Cups will receive free Calm subscriptions to help them prepare for matches, as well as the FIFA workforce and the thousands of volunteers who support and facilitate the biggest football events on the planet.
What’s more, in order to ensure that the entire global football community has access to Calm’s mental wellness tools, fans will receive 50% off subscriptions via exclusive offers prior to the FIFA World Cup 2022 and other FIFA events.
Mental and physical health are equal partners in the combined well-being of a person, and care for both must be seen as integral in caring for the footballing family,”said Andrew Massey, FIFA’s Director of Medical.
Calm and FIFA will collaborate on creating mindfulness content intended to help members of the football community “find their calm” on matchdays and beyond.
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