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Smart TV users will now begin to access Shorts from their TVs.
YouTube has announced that it will begin rolling out Shorts on TV to its Smart TV global users, – (starting yesterday)
The company’s updated smart TV app will now allow users to view the popular vertical videos in an optimized experience that’s designed to feel more consistent with what users see on mobile, YouTube explains.
This was a challenge given that YouTube Shorts, like TikTok, were largely meant to be watched on smaller smartphone screens.
Coming soon to a TV near you … Shorts! Starting today, viewers will be able to enjoy these bright bursts of video (60 seconds or less) on the big screen at home.
YouTube
While expanding Shorts to TV may seem straightforward conceptually, the journey to get here was not as simple as it sounds.
That’s why we’re pulling back the curtain to share a behind-the-scenes look at the process of bringing a vertical, mobile-first format to TV.
