Luxury fashion house Balenciaga has teamed up with Fortnite to release a variety of Balenciaga digital clothes and garments. The digital Balenciaga collection and accessories are available for four characters in-game.
Fortnite game players can purchase the collection and accessories in the virtual store. Gamers can virtually get in the Balenciaga store and make purchases of the new Balenciaga collection, this is preceded by a custom Balenciaga dance.
This is not the first time Balenciaga and Epic games’ Fortnite have collaborated. This partnership will definitely be a big step in allowing Fortnite players access into the world of fashion through Balenciaga.
It’s called Digital Fashion, look it up. See Ramirez, Doggo, and others in Fortnite express themselves in a whole new way with help from the Balenciaga Fit Set. Show the world your unexpected side with the Set’s apparel, free Sprays, the Strange Times Featured Hub, and a live Fortography campaign.EPIC GAMES.
A jaw dropping 3D Fortnite Billboard ad in London, New York, Tokyo and Seoul has caught the attention of citizens.
Fashion has a long history in the Fortnite community, where players have the agency to show up however they want in our world.Epic Games PRESIDENT ADAM SUSSMAN