YouTube is reaching out to podcasters and Podcast networks to create filmed versions of their podcasts.
According to a new report from Bloomberg, the video hosting giant has begun paying content creators to film their podcasts so they can be uploaded onto the platform.
Sources close to the matter reveal that YouTube is ready to pay upwards of $200,000 USD to $300,000 USD to podcast networks to create either filmed versions of their podcasts or other kinds of video content, while individual shows will also receive $50,000 USD.
YouTube is already a successful platform for podcasters to reach a wider audience.