Sony and Microsoft are revisiting the concept of putting in-game ads into their video games as yet another means of extracting revenue from them.
Forbes reports that Microsoft is creating a “private marketplace” where it can sell in-game ads in free-to-play games on Xbox. Microsoft says the goal is to generate revenue for developments, not Xbox itself, as it would not be taking a cut. Examples cited include things like billboards inside racing games.
Microsoft currently allows limited ads in certain games, but the new move could bring additional revenue generating opportunities to the video game company.
Sony has been working on their own program for the last 18 months to put ads inside mostly free-to-play games, again with a private marketplace. Potential ideas past billboards include letting players watch ads to earn in-game skins.