The blue checkmark has long been one of the coveted features on social media platforms. Previously it was reserved for only a particular group of people.
This is beginning to change as more social media platforms continue to avail verification to anyone – who is willing to pay.
Meta Verified announced by chief executive Mark Zuckerberg on Sunday will allow users to add the coveted blue check mark to their Instagram and Facebook accounts for up to $15 a month.
All users need to do is verify their identity through their national identity cards. The subscription service will offer “increased visibility and reach,” improved protection against impersonation attacks and direct access to customer support, according to Mark Zuckerberg.
Meta Verified will first roll out in New Zealand and Australia starting this week and is priced at $11.99 per month on the web or $14.99 on Apple’s iOS, with plans to expand in other regions later on.