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MultiChoice to relaunch Showmax offering audiences the best experience with local and global entertainment, as well as live matches of the English Premier League (EPL) football
Partnership offers growth opportunity in Africa, building on MultiChoice’s footprint across 50 markets, its excellent execution track record on the continent and the successful Showmax brand.
MultiChoice to relaunch Showmax, powered by NBCUniversal’s Peacock technology platform, along with world-class content from NBCUniversal and Sky, offering audiences the best experience with local and global entertainment, as well as live matches of the English Premier League (EPL) football.
MultiChoice Group (MultiChoice) (JSE: MCG) and Comcast’s NBCUniversal and Sky today announced a new partnership that will bring some of the world’s best content and technology to streaming customers across MultiChoice’s 50-market footprint in sub-Saharan Africa, at a time when Africa is approaching an inflection point in terms of broadband connectivity and affordability.
The new Showmax group will be 70% owned by MultiChoice and 30% by NBCUniversal. It will build on Showmax’s success to date and aim to create the leading streaming service in Africa.
Powered by Peacock’s leading, globally-scaled technology, Showmax subscribers will have access to an extensive premium content portfolio, bringing African audiences the best of local and international programming.
The service will combine MultiChoice’s accelerating investment in local content with a unique pipeline of award-winning and critically acclaimed international content licensed from NBCUniversal and Sky, third party content from HBO, Warner Brothers International, Sony and others, as well as live English Premier League (EPL) football.
The partnership will also provide access to all the best African content such as Showmax Originals and local content from MultiChoice’s proprietary channels including Mzansi Magic, Africa Magic and Maisha Magic.
