Khaby Lame’s earnings for 2023 have reached a remarkable $16.5 million, securing his spot on Forbes’ list of highest-earning creators – 2023.
The Italian TikTok sensation has amassed 240 million followers and a $10 million income in just two years.
In a recent conversation with Forbes, Khaby Lame emphasized that he places little importance on his follower count.
Instead, his primary focus lies in his genuine passion for creating content and delivering his best work.
He expressed that he doesn’t get overly caught up in the trappings of fame, wealth, awards, or popularity associated with his art; his main drive remains centered around the craft itself.
Khaby Lame, once a factory worker assembling car filters in Turin, has become one of the most influential figures in the digital world.
At the onset of the pandemic in 2019, Lame found himself without a job, a situation many around the world could empathize with.
Undeterred, he turned to TikTok as a means of self-expression and connection. Little did he know that this move would catapult him into stardom. With a simple yet hilarious premise, Khaby Lame’s content stands out.
He creates comedy skits that lampoon overly complex “life hacks” without uttering a single word.
He is approachable and down-to-earth, despite his many wins.
Boasting over 146 million TikTok followers and an additional almost 90 million on Instagram,
Khaby Lame is now officially the most-followed TikToker in the world, surpassing even the renowned Charli D’Amelio in June.
His fanbase continues to grow at an astonishing rate.
Lame’s popularity hasn’t just earned him likes and shares; it’s also translated into substantial income.
He now commands up to $750,000 for featuring a product in a single TikTok and Instagram post.
Back in 2021 alone, Forbes estimates that Khaby Lame earned a staggering $10 million.
Recognizing his influence, Khaby Lame has expanded his reach beyond the confines of TikTok and Instagram. Lame’s silent influence extends to Fortnite, where he’s been featured as a character, reaching over 230 million monthly players
In a significant move towards the future, he inked a deal with cryptocurrency exchange Binance in July 2022, positioning himself at the forefront of the Web3 movement. Beyond his cryptocurrency venture, Lame has also secured partnerships with prestigious names in the worlds of sports and fashion.
Deals with soccer powerhouse PSG and renowned fashion house Hugo Boss.