Showmax Aims for Streaming Supremacy in Africa with 2024 Relaunch.
Here’s What you Can Expect
Showmax will relaunch in Feb 2024 in partnership with Comcast’s NBCUniversal and Sky
Streaming Wars Impact
Increased Competition: The streaming wars, characterized by intense competition among streaming platforms, are probably, likely – influencing Showmax’s rebrand.
The need to stand out and attract subscribers in a crowded market is a driving force behind these upgrades.
Strategic Partnerships: Collaborating with Comcast’s NBCUniversal and Sky signifies a strategic move to strengthen Showmax’s position by accessing a rich pool of international content.
Global Scalability: This will allow Showmax to compete on a broader stage and reach a wider audience.
Innovation and User Experience: The pressure from streaming rivals compels Showmax to innovate and enhance user experiences, prompting the introduction of new plans, features, and a revamped app.
Content Variety: To thrive in the streaming wars, Showmax needs to offer a diverse and appealing content library. The rebrand includes a focus on expanding and diversifying the streaming service’s content offerings.
We hope that this rebrand will also involve an enhancement in the production of high-quality African content.”
What will be different and what should you expect?
Showmax, a key player in African streaming since 2015, is preparing for a significant relaunch in February 2024.
The upcoming transformation includes a fresh brand identity, a revamped app, and an entirely new product suite.
In collaboration with Comcast’s NBCUniversal and Sky,
Showmax’s 2024 edition will introduce three plans: Showmax Entertainment, Showmax Entertainment Mobile, and the groundbreaking Showmax Premier League, offering mobile users exclusive access to every Premier League match in sub-Saharan Africa.
The relaunch is fueled by a migration onto the Peacock streaming platform, known for its global scalability and sports streaming.
With an expanding content lineup, international partnerships, and recognition for innovation, Showmax sets its sights on becoming Africa’s premier streaming service.
Key Features of the New Showmax Plans in 2024
- Showmax Entertainment:
- Series, movies, kids’ shows, documentaries (including Originals).
- Number of concurrent streams: 2.
- Mobile apps: ✓
- Maximum video resolution: HD.
- Downloads available for offline viewing: ✓
- Data saving settings: ✓
- Showmax Entertainment Mobile:
- Series, movies, kids’ shows, documentaries (including Originals).
- Number of concurrent streams: 1.
- Mobile apps: ✓
- Maximum video resolution: SD.
- Downloads available for offline viewing: ✓
- Data saving settings: ✓
- Showmax Premier League:
- All live matches + extra Premier League content.
- Number of concurrent streams: 1.
- Mobile apps: ✓
- Maximum video resolution: SD.
- Downloads available for offline viewing: ✓ (excluding live sport).
- Data saving settings: ✓
As the streaming landscape in Africa evolves, Showmax positions itself for a game-changing impact, drawing on its diverse content, strategic partnerships, and commitment to innovation. The relaunch heralds a new era for Showmax.