Instagram is testing a feature that will let users pin posts to their profile grid. The feature, which is currently live only for some as part of the test, allows users to highlight specific posts at the top of their profile grid.
Similar to pinned tweets on Twitter or pinned videos on TikTok, highlighting individual Instagram posts at the top of a profile will allow creators to draw attention to content without asking followers to scroll down through past posts to look for it.
Those with access see a “Pin to your profile” option on the three dots icon next to posts. The post will then appear at the top of a user’s feed on their profile.