What happens to a celebrity who’s been cancelled?
Each Wednesday from today, 23rd August 2023, Showmax Original Documentary Series ‘Unfollowed‘ takes us to meet South African stars who are wrestling with life after social media death as they share an intimate hour of their truth, one on one with news anchor and journalist Thembekile Mrototo.
Now, Showmax Original documentary series, “Unfollowed,” is here to unravel the post-cancellation journey of South African celebrities.
Starting from August 23, every Wednesday, the series takes viewers on a candid journey as these stars open up about life after being ‘cancelled’ on social media.
Led by the charismatic news anchor and journalist, Thembekile Mrototo, each episode delves into the world of a different South African celebrity who has faced the wrath of cancel culture.
From singers to influencers, comedians to actors, “Unfollowed” pulls back the curtain on the phenomenon that’s been taking over the pop culture landscape.
The premiere episode shines the spotlight on singer Lady Zamar.
Remember the headlines surrounding her case against Sjava in 2017?
Well, she’s breaking her silence and reflecting on the tumultuous journey.
But that’s not all – journalists, activists, and legal experts also chime in, painting a complete picture of the story.
Nomsa Philiso, CEO of MultiChoice’s general entertainment division, calls “Unfollowed” a mirror for society to ponder over cancel culture’s role in today’s world.
Is it the best way to deal with ‘problematic’ figures?
The show lets viewers decide by featuring interviews with public figures who’ve faced the social media chopping block, leaving us to weigh in on the verdict.
The guest list doesn’t end with Lady Zamar.
There’s more unfiltered stories from presenter and musician Jub Jub, influencer Mihlali, comedian Tol Ass Mo, actress Zoe Mthiyane, and more.
As each episode unfolds, these stars give us an unfiltered look at what it’s like to have your reputation attacked, your career hanging by a thread, and your life under the microscope.
“Unfollowed” is more than just a series; it’s a conversation starter.
Produced by G.O.A.T (the brains behind Dineo’s Diary and Life With Kelly Khumalo), the show aims to go beyond the surface and explore the other side of the cancel culture coin.
The Series Executive producer Graeme Swanepoel emphasizes the goal to spark thought-provoking discussions while putting social media on trial, not the people being interviewed.
Social media can cultivate a culture of people coming together to shed light on an issue, hold people accountable and sometimes force brands or employees to take action,”
Unfollowed also aims to give viewers the other side of the ‘cancel culture’ movement, and how damaging it can be. We want to spark a thought-provoking conversation and put social media on trial, not the people Thembekile is interviewing.” – Executive producer Graeme Swanepoel